Rolex

The company gained fame with its 1926 water-resistant oyster case and 1931 Perpetual Rotor automatic movement. It produces dependable, trend-defying models. Watch insiders acclaim Rolex’s prosperity. Over 25,000 Swiss wristwatches circulate, and Rolex remains unwavering. It dismisses collectors’ frantic battles and guards financial information, claiming foundation status. The company’s power lies in its exceptional isolation.

Founded in 1905 by Bavarian Hans Wildorf, it marked Swiss international success. He coined the name “Rolex” in 1909 and received Switzerland’s first wristwatch chronometer certification in 1910. The 1920s move to Geneva solidified its reputation. The 1926 Oyster introduced waterproofing, famously crossing the English Channel in 1927 with British swimmer Mercedes Gleitze. Rolex patented the perpetual rotor later.

The brand’s myth grew yearly, with inventions like the Datejust, Submariner, GMT-Master 2, Day-Date, and Cosmograph Daytona pushing watchmaking boundaries.

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